Netflix Business Plan and The Future of Media Distribution

Digital Distribution on August 1st, 2010 1 Comment

This glimpse into how Netflix sees the future of media distribution is revealing both for their segment and for the broader industry. This is the actual powerpoint presentation from their CEO’s office, they were nice enough to share it…
Netflix Business Opportunity
View more presentations from reed2002.

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Making Your Film, Exhibition, or Whatever an Event

Filmmaking, Marketing for Creatives on July 26th, 2010 3 Comments

Ben Hope of the TrulyFreeFilm blog makes this poignant observation that applies not only to film screenings, but also to art exhibitions or any situation in which a creative work is presented to the public…

“…at the Sundance Film Festival every screening feels like an event. People wonder why certain films can pack the house at [...]

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Still-Life Movies

Motion Art, Photography on February 14th, 2010 2 Comments

I would have thought that of all types of photography, product photography of simple, ordinary daily items would be the kind least adaptable to motion.  Even the industry term for such images, “still life photography”, seems to imply that this category of all categories would remain safe for photography even in a  motion world.
That was [...]

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“Fan Base” Marketing for Creative Professionals

Cover Stories, Marketing for Creatives on January 19th, 2010 Comments Off

A relatively few buyers in the industry have always created the star commercial artists. Are the “fan bases” created through social media starting to change this? [click title for more]

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