Building Value in the Creator

Digital Distribution, Filmmaking on August 25th, 2010 Comments Off

A poignant comment by El Skid today:
“…if we play our cards right, we will begin to be able to perceive film much more the way we perceive art. The value of the work is directly linked to the value of the artist. Build the concept of director as artist, removed from the [...]

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Making Your Film, Exhibition, or Whatever an Event

Filmmaking, Marketing for Creatives on July 26th, 2010 3 Comments

Ben Hope of the TrulyFreeFilm blog makes this poignant observation that applies not only to film screenings, but also to art exhibitions or any situation in which a creative work is presented to the public…

“…at the Sundance Film Festival every screening feels like an event. People wonder why certain films can pack the house at [...]

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Red RAW vs Canon ISO Sensitivity

Cover Stories, Filmmaking, Gear on February 28th, 2010 5 Comments

With low-light performance becoming increasingly important, two approaches compete [click title for more]

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In-Depth Look at a Hybrid Still/Motion Shoot

Filmmaking, Gear on February 24th, 2010 Comments Off

Vincent Laforet posts the most in-depth glimpse I’ve seen online of a hybrid still/motion shoot with HDSLR cameras.  It’s quite revealing and a must read. And the images in the sideshow he put together below depict some of the most innovative and elaborate rigs you’ve ever seen attached to a still camera to adapt it [...]

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New Zeiss Lenses for HDSLR Filmmaking Coming Soon

Cover Stories, Filmmaking, Gear on February 17th, 2010 12 Comments

Something great is coming soon from Zeiss [click on title for more]

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Cracks in the Dam of Digital Distribution

Cover Stories, Digital Distribution, Filmmaking, Films on February 9th, 2010 2 Comments

An indie film dominates Hulu.com and details on the $30m deal for the YouTube short film [click on title for more]

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5-Camera Canon 5D Car Rig Setup for TV Show “24″

Filmmaking, Gear on February 4th, 2010 1 Comment

Below is a clip showing a creative setup that DP Rodney Charters and team created for the TV show “24″. Pretty cool rigging, nice View Factor cage and 9″ Ikan monitor too.
The show “24″ has been famously resistant to digital shooting, with Keifer Sutherland himself wanting film and having made statements that he can’t deliver [...]

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Film Industry Apocalypse & Rebirth

Cover Stories, Filmmaking, Films, Marketing for Creatives on January 31st, 2010 Comments Off

The old model collapses as a new one is on the verge of rising [click title for more]

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Shooting Flat for Color Grading with the Canon 5D, 7D & 1D

Filmmaking, Gear on January 27th, 2010 Comments Off

I’ve recently been digging deeper into color grading and this means shooting footage that will give the most creative freedom in post. One limitation of the HDSLR cameras vs. the Red cameras is that they shoot in a highly compressed file format (really designed for output on the web, not original capture material). As a [...]

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The Killer App for New Video Cameras, Low Light Filmmaking

Cover Stories, Filmmaking, Gear on January 26th, 2010 4 Comments

The killer app for new video cameras will be low light performance and high ISO capability. [click title for more]

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The Moment You Become A Director

Filmmaking on January 22nd, 2010 Comments Off

Quentin Tarantino, James Cameron, Jason Reitman, Kathryn Bigalow, and Lee Daniels discuss the moment that made them a director — when they faced a pivotal challenge and fought for their film.  Via The Los Angeles Times‘ “The Envelope”

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Red Scarlet & The Full Frame Quandary

Cover Stories, Filmmaking, Gear on January 8th, 2010 5 Comments

The recently announced Red Scarlet camera will debut this year with a dream-list of features, previously unheard of at this price point. But no full frame sensor in the initial model — leaving us to deliberate. [click title for more]

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YouTube Video Leads to $30m Hollywood Deal

Cover Stories, Filmmaking, Films on January 7th, 2010 6 Comments

Fede Alvarez made short film of giant robots attacking his home town, uploaded it to YouTube, and within a week was fielding deals from Hollywood producers — closing one at $30m to for his next film. [click title for more]

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