Building Value in the Creator

Digital Distribution, Filmmaking on August 25th, 2010 Comments Off

A poignant comment by El Skid today:
“…if we play our cards right, we will begin to be able to perceive film much more the way we perceive art. The value of the work is directly linked to the value of the artist. Build the concept of director as artist, removed from the [...]

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The Rise of App Content & Video

Digital Distribution on August 19th, 2010 Comments Off

Wired just posted an interesting article titled “The Web Is Dead. Long Live the Internet” with an infographic showing the recent rapid increase of video and the steady decline of browser-based web traffic.
The relatively large file size of video skews such statistics toward video in comparison to text and photos in pure traffic terms, but [...]

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Netflix Business Plan and The Future of Media Distribution

Digital Distribution on August 1st, 2010 1 Comment

This glimpse into how Netflix sees the future of media distribution is revealing both for their segment and for the broader industry. This is the actual powerpoint presentation from their CEO’s office, they were nice enough to share it…
Netflix Business Opportunity
View more presentations from reed2002.

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Making Your Film, Exhibition, or Whatever an Event

Filmmaking, Marketing for Creatives on July 26th, 2010 3 Comments

Ben Hope of the TrulyFreeFilm blog makes this poignant observation that applies not only to film screenings, but also to art exhibitions or any situation in which a creative work is presented to the public…

“…at the Sundance Film Festival every screening feels like an event. People wonder why certain films can pack the house at [...]

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Cracks in the Dam of Digital Distribution

Cover Stories, Digital Distribution, Filmmaking, Films on February 9th, 2010 2 Comments

An indie film dominates Hulu.com and details on the $30m deal for the YouTube short film [click on title for more]

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YouTube Rentals a Big Opportunity for Content Creators

Cover Stories, Digital Distribution, Films, Marketing for Creatives on January 24th, 2010 1 Comment

YouTube is beginning to open the door to a paying audience for indie filmmakers. [click title for more]

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