Building Value in the Creator

Digital Distribution, Filmmaking on August 25th, 2010 Comments Off

A poignant comment by El Skid today:
“…if we play our cards right, we will begin to be able to perceive film much more the way we perceive art. The value of the work is directly linked to the value of the artist. Build the concept of director as artist, removed from the [...]

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Making Your Film, Exhibition, or Whatever an Event

Filmmaking, Marketing for Creatives on July 26th, 2010 3 Comments

Ben Hope of the TrulyFreeFilm blog makes this poignant observation that applies not only to film screenings, but also to art exhibitions or any situation in which a creative work is presented to the public…

“…at the Sundance Film Festival every screening feels like an event. People wonder why certain films can pack the house at [...]

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“Fan Base” Marketing for Creative Professionals

Cover Stories, Marketing for Creatives on January 19th, 2010 Comments Off

A relatively few buyers in the industry have always created the star commercial artists. Are the “fan bases” created through social media starting to change this? [click title for more]

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