Archive for Marketing for Creatives

Making Your Film, Exhibition, or Whatever an Event

Filmmaking, Marketing for Creatives on July 26th, 2010 3 Comments

Ben Hope of the TrulyFreeFilm blog makes this poignant observation that applies not only to film screenings, but also to art exhibitions or any situation in which a creative work is presented to the public…

“…at the Sundance Film Festival every screening feels like an event. People wonder why certain films can pack the house at [...]

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Film Industry Apocalypse & Rebirth

Cover Stories, Filmmaking, Films, Marketing for Creatives on January 31st, 2010 Comments Off

The old model collapses as a new one is on the verge of rising [click title for more]

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YouTube Rentals a Big Opportunity for Content Creators

Cover Stories, Digital Distribution, Films, Marketing for Creatives on January 24th, 2010 1 Comment

YouTube is beginning to open the door to a paying audience for indie filmmakers. [click title for more]

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“Fan Base” Marketing for Creative Professionals

Cover Stories, Marketing for Creatives on January 19th, 2010 Comments Off

A relatively few buyers in the industry have always created the star commercial artists. Are the “fan bases” created through social media starting to change this? [click title for more]

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